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WHERE BUSINESSES GO TO GROW

3 Things Everyone Needs to Know About Using LinkedIn for their Marketing

BY Peg McDermott on Jun 24, 2015 / IN LinkedIn Training
linkedin_businesses
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How to customize your URL, how to publish an article, and understanding where, why, and how many project samples to upload:
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·         How to customize your URL:
You can customize your public profile URL when you edit your public profile. Custom public profile URLs are available on a first come, first served basis. This is great way to promote yourself and include on your resume or business cards. Click here to learn more from the LinkedIn support center about how to promote yourself on LinkedIn.
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·        How to publish an article:
LinkedIn’s self-publishing platform was opened up to its users in 2014 and gives people a wide audience to publish their content. If you are already writing a blog for your website each week, why not also post it on LinkedIn? You want to be recognized as a subject matter expert and industry thought leader. LinkedIn’s powerful publishing platforms can help you do that. Note: currently companies ca not publish long-form posts using their organization’s name or publish from their Company Page, but individual members can. 
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·         Understanding where, why, and how many project samples to upload:
You can enhance your LinkedIn profile page by displaying samples of your work on your profile such as blogs you’ve written, presentations you’ve done, PowerPoints, website screenshots, brochures, graphic design work, photography, videos, etc. Items can be added, edited, moved or removed from your Edit Profile page. There is no limit on the number of documents you can upload or the total length of your profile, but not all document types are supported.
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If you found this post helpful, please let us know or share it with your network. Follow @cogomojo on Twitter and the COGO Interactive Company Page on LinkedIn for more social media marketing tips. Thank you for reading and sharing this article with your colleagues! Your support is very much appreciated.
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