In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast user base and emphasis on professional networking, it’s actually a much more appropriate platform for becoming a compelling thought leader in 2023.
If you want to build a compelling thought leadership brand, you need to be consistently delivering valuable insights, and inspiring your audience to take action. If you’re starting from the ground up, there are a few logical steps to get you where you want to be in the shortest amount of time possible:
Define your niche. First you need to identify the area of expertise that you want to be known for. This may seem obvious, but it’s not just as simple as stating your profession. You want to be as specific as possible, so that your niche is as unique to you as possible. This will help you focus your content and build a reputation as an authority in that area, as well as attracting a specific audience who are looking for and will benefit from your expertise.
Create a strong LinkedIn profile. Your LinkedIn profile is your online résumé and the first impression that people will have of you. Many people rush through filling out their profile because they feel it’s boring to write, and they assume it will also be boring to read, but if you take the time to create a profile that is complete, professional, and tailored to your target audience, rest assured that people will indeed read it and use it it as a factor in determining whether they find you compelling as an expert.
Create and share valuable content. Posting regular and consistent updates, articles, and other content in your specific niche will help establish you as a thought leader. Make sure your content is high-quality, relevant, and gives value to your audience.
Engage authentically. Building relationships is critical to becoming a compelling thought leader. Engage with your audience by responding to comments, asking questions, and participating in LinkedIn groups.
Leverage LinkedIn’s features. LinkedIn offers a range of features that can help you showcase your expertise, including live video broadcasting, audio events, and post scheduling. Using these features can help save you time while engaging with your audience in the most effective way.
Collaborate with other thought leaders. If your niche is specific enough to your unique area of expertise, other thought leaders and influencers in similar niches become supportive collaborators rather than competitors. By banding together, you can help each other reach new audiences and build credibility, so look for opportunities to partner with others in complementary niches, and create joint content or events.
Building a thought leadership brand based on your expertise is just one part of a comprehensive digital marketing strategy. If you want help connecting the other pieces of the puzzle, contact us for a free consultation – we’ll help you assemble everything you need to take your business to new heights in 2023.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.