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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, April 2023

Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy!


WEB DESIGN

The problem with design trends – Why blindingly following the latest web design fads can ultimately hurt your business.

Choosing an SEO-friendly design – The design of your site is about so much more than how it looks.

Can AI write your website copy? – if you’re thinking about using ChatGPT to create the content for your business website, read this first.


OPTIMIZATION

Where to focus your local SEO efforts – Here are the local SEO factors that matter in 2023, and a few that don’t.

Optimizing news content – if your website has fresh content on a regular basis, you’ll want to optimize for Google News.

The rise of the Knowledge Panel – Your online reputation may soon have a new central hub.


TRAFFIC AND GROWTH

Driving growth from LinkedIn – Organic LinkedIn lead generation is one of the best ways to get more loyal customers for your business.

YouTube as a growth springboard – Want to start a YouTube channel for your business? Here’s the push you need.

Are you really putting the customer first? – The key to keeping and attracting more customers may involve dismantling the way you currently do things.


JUST FOR FUN

When the ad team takes a break – KitKat used AI to create their new ad campaign, and also to hilariously underline why AI isn’t yet ready to create ad campaigns.

 


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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