Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy!
WEB DESIGN
The problem with design trends – Why blindingly following the latest web design fads can ultimately hurt your business.
Choosing an SEO-friendly design – The design of your site is about so much more than how it looks.
Can AI write your website copy? – if you’re thinking about using ChatGPT to create the content for your business website, read this first.
OPTIMIZATION
Where to focus your local SEO efforts – Here are the local SEO factors that matter in 2023, and a few that don’t.
Optimizing news content – if your website has fresh content on a regular basis, you’ll want to optimize for Google News.
The rise of the Knowledge Panel – Your online reputation may soon have a new central hub.
TRAFFIC AND GROWTH
Driving growth from LinkedIn – Organic LinkedIn lead generation is one of the best ways to get more loyal customers for your business.
YouTube as a growth springboard – Want to start a YouTube channel for your business? Here’s the push you need.
Are you really putting the customer first? – The key to keeping and attracting more customers may involve dismantling the way you currently do things.
JUST FOR FUN
When the ad team takes a break – KitKat used AI to create their new ad campaign, and also to hilariously underline why AI isn’t yet ready to create ad campaigns.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
