Have you ever heard someone say or read this? Or have you thought this yourself? Social media has provided marketers with an entirely new set of tools and it can be confusing or daunting to keep up.
Do you know the ‘Charlie bit my finger’ video or seen ‘pizza rat’ roaming the streets of New York? These are videos that went viral, and with most success stories, tales of a meteoric social media post going viral can make you believe that the same kind of success is right around the corner for you, too. But usually Twitter and Facebook visitors don’t roll-in in the 100s or 1000s. That doesn't mean you can't have success with a social media marketing campaign - it just means that you'll have to make it work for you.
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To continue on with the blog series formed from questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar in May, we have written this blog to share a question from one of our attendees: how is SEO is determined on LinkedIn?
As with most success stories, tales of a meteoric social media campaign gone viral can make you believe that the same kind of success is right around the corner for you, too. You might imagine sitting back while the visitors roll in on your Twitter and Facebook pages, and while you wonder why you didn't get into social media marketing earlier.
It happens even to the best of us from time to time - something thoughtless, inappropriate, or downright dumb gets said on a social network, people react, and next thing you know you've got a big scandal on your hands. In the context of a small or medium-sized business, even a minor uproar on a social network can spell big problems for you in terms of unhappy customers and a dip in sales. Just like in every other aspect of business, mistakes will be made from time to time on social media. Even if you're extremely diligent with your social media policy, there's not really anything you can do about the fact that people are human, and sometimes they say damaging or offensive things.
A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and com-petitive marketplace. When we develop an online marketing plan for our clients, we begin with a solid and integrated strategy and end with a way to measure the value of the campaign. It’s important…
Social selling is salespeople + social media + interaction with prospects = helping social buyers become customers.
The concept of a social media crisis is nothing new. Tales of people saying regretful things on the internet are nearly as old as the internet itself. The snag with online foot-in-mouth syndrome, however, is that unlike in real life, the things you say online continue to live on forever. Even if you delete the text in question, if someone has already drawn attention to it and reposted it, that text can still be spread around and read by countless numbers of people, long after you unsuccessfully tried to take back what you said.
