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WHERE BUSINESSES GO TO GROW

Online Marketing Strategy Tips: Quality over Quantity

if you’ve ever watched how major brands use social media and online marketing channels, it can be impressive and even somewhat intimidating to see how often they put out fresh content. What may not be as apparent, though, is the amount of thought and response to metrics that goes into their strategy, and how what they post is just as telling as how often they post. If you don’t have the kind of time or budget to be focusing on your online content all the time, the quality of that content matters even more.

 

It’s essential, therefore, that you ask yourself some important questions about your audience, and learn more about what they want and when they want it. If you’re not yet using a set of analytics tools, or you have them but don’t really understand them, it’s important to rectify that situation. You need to be able not only to collect data about your customers, but also to use that data to determine what your next move should be.

 

Understanding who your audience is can help you make those decisions, and can give you strong pointers as to where you should be spending your online marketing time and money. Are your customers and potential customers primarily using mobile devices, or are they on their home computers? Do they mostly hang on on Twitter, or are they more of a Facebook crowd? There’s not much point in spending all of your efforts going full blast on all available channels, if you then discover that only about twenty percent of what you’re doing is reaching any meaningful portion of your audience. It’s better to get that information, and then adjust accordingly.

 

Some important questions you want to answer are what time of day your audience is online, where they prefer to connect with you, and what they do while they’re there. If you have a look at your data and find out that the majority of your audience hangs out online in the early morning and spends most of their time on your Facebook page, then it makes sense to give priority to creating the best possible content on Facebook, and getting it out there early in the morning. Learning how to respond to metrics is an important part of your overall strategy, and can help you discover how to give your audience what it wants.

 

How focused are you with your marketing strategy? Do you use metrics to inform how you spend your marketing hours?

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