What are Google’s requirements that all websites need in order to be mobile friendly? Did you know that if you don’t follow these requirements, then your search engine optimization (SEO) or Google ranking will suffer?
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On April 21, 2015 Google changed its ranking algorithms for searches conducted on mobile devices to factor in whether or not a website is mobile friendly. This change in the ranking algorithms affect:
Spring cleaning your online marketing strategy can be one of the most productive steps you take during the early part of the year. There is no better time than now to “spring clean” your strategy, ensuring that you have a plan in place for the next several months.
Now that we're heading into the third week of the government shutdown, businesses across the country are affected to varying degrees. Obviously those business owners with direct governmental ties, for example those with government contracts, are affected the most, but the longer the shutdown continues, the further down the effects trickle.
Facebook and Twitter are always there. You can pop in and check your accounts, disappear for a couple of weeks, and when you come back, everything is just how you left it, people carrying on the global conversation without you. What you're not seeing, however, is what your silence is costing you in followers and potential customers. Here are some reasons why it's important to stay consistently active on your social media accounts.
If we had to pick one word to describe today's online experience, "dynamic" might be a good choice. Whereas the early days of the web featured mostly static pages with lots of text and not much else, the sites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As broadband speeds have become faster and media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.
Fifteen or even ten years ago, the web was a sea of text. Sure, there were photos and even some video, but bandwidth limitations kept these aspects of the web to a minimum, and if you wanted to get a message across, well-written copy was the way to do it.
By now you've probably noticed that mobile browsing is the next big thing, and in fact even now mobile computing is of the most popular ways to access the internet. This means that every business owner at some point needs to have a site that is mobile-friendly and optimized accordingly. It may seem like a mammoth task, but if you keep a few things in mind as you're developing your ideas, you can make the entire process a lot easier.
Even just a few years ago, it was unusual to see people browsing the web on a phone or mobile device. Tablets hadn't really become popular yet, and smartphone browsers weren't quite up to the task. These days, the technology for truly mobile browsing is catching up with user needs; what is still lagging, however, is web design.
As we head into February, hopefully you're starting to see how the changes you've made to your marketing strategy for this year are manifesting. However, trends are hardly static, and as soon as you start implementing one set of tactics, new developments emerge that can help you decide how to fine-tune your efforts.
Sometimes in the world of social media, it's easy to get caught up in the idea that a greater following equals greater success for your business. So many people focus on "getting the numbers up" - increasing Twitter follower numbers, Facebook fans, YouTube channel subscribers, and so forth. However, there may be a sobering wake-up call if you manage to get your following to snowball somewhat, but aren't managing to convert those followers into customers. As so many social media marketers can tell you, just getting the following isn't enough - those numbers don't mean anything unless you can also engage with your audience in an effective way.
Just when you thought you had the hang of this SEO and social media strategy stuff, a new player walked onto the stage: the tablet. Apple's iPad started a wave of tablet use that is beginning to change how we use the internet in a very real way.