By now you’ve probably noticed that mobile browsing is the next big thing, and in fact even now mobile computing is of the most popular ways to access the internet. This means that every business owner at some point needs to have a site that is mobile-friendly and optimized accordingly. It may seem like a mammoth task, but if you keep a few things in mind as you’re developing your ideas, you can make the entire process a lot easier.
1. Simple Is Beautiful. Where so many mobile sites fail is in trying to do too much in too small a space. When optimizing your site for smaller screens, the less busy, the better. In general, stripping down your current site to its most essential components is the way forward.
2. Aim for Responsive. Just like computer screens, not all mobile screens are created equal. They come in different shapes and sizes, and your mobile site needs to account for that. A responsive design will let the site modify itself accordingly, looking the best it possibly can for each individual visitor.
3. Prioritize. With mobile sites, it’s more important than ever to make sure that your most valuable information gets seen. In terms of optimal placement, this means that whatever’s most essential needs to be as close to the top left corner as possible.
4. Emphasize Local. Nearly all mobile users have used their devices at one time or another to search for local information. If your site has information for people in your local area, make sure it is easy to find and readily accessible.
5. Make Navigation Easy. One of the most frustrating things that mobile users complain about is site navigation that’s difficult to use. Tiny buttons or even tinier text links can be a nightmare for visitors who are browsing your site via touch screens. Make the mobile version of your site finger-friendly, so that users are more inclined to return multiple times..
6. SEO Is Still Important. Just because your mobile site is simpler doesn’t mean it doesn’t require good SEO. Search is just as important with mobile, so don’t skimp when it comes to strategy. Make sure your site is easy to find and ranks as highly as it possibly can.
Do you have a mobile version of your web site yet? How well does it perform?
