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A digital marketing plan is essential for anyone looking to market their business anywhere in the world. Does your strategy need tweaking? Here are some options you may not have thought of yet. Consider outsourcing, trying different types of digital marketing including LinkedIn, and investing in software that populates your data and results.
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1. Outsourcing: A consultant or marketing partner that understands your industry and can write to engage your target audience might be an option for your marketing strategy. Don’t be afraid to ask for more outside help.
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2. Different Types of Digital Marketing: More companies are finding success with blogs, search engine optimization (SEO), content, and social media. We concur with Marketing Matters Inbound, “look at success per method and try to determine if it’s only the mix of the types that needs adjusting. Mixing it up might help you see that effectiveness rating start moving again.”
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3. LinkedIn: Consider new strategies like building new business from Groups on LinkedIn or taking a look at the brand that your employee’s give off via LinkedIn. We are offering another “LinkedIn Power Formula for Sales & Marketing Success” seminar in Tysons, VA on October 22nd. LinkedIn has over 300 million users and 49% of them are key decision-makers. If you’re looking to grow your brand and your revenue in 2015 and 2016, there has never been a better time to learn how this powerful B2B platform works. Registration for the event is now open and is limited to only 15 people. Click here for pricing and details about what the session can offer you in terms of new marketing strategies.
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4. Make it Automatic: Marketing Automation software can help you manage content, track numbers, track the success of a certain social media account or certain post, track number of clicks, and what clicks turn into an email, and which ones then turn to leads. The software, such as Hubspot, can then help you prioritize leads and follow up.
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Every strategy will vary depending on the company. Though, knowing what works for companies similar to yours can help, and having knowledgeable people from within your company working with outside experts can be the right combination for your business.
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This blog was written by our staff writers. If you are looking for a solid digital marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.
