How do you build a website that attracts and encourages visitors to become customers? In our blog about mastering inbound marketing and getting started, we discussed the conversion funnel: content creation and distribution + calls to actions + closing leads = happy and repeat customers.
.
Conversion rate optimization means keeping your website user friendly, making regular updates to your landing page, and improving your affiliate marketing campaign to target more specific personas.
.
Convert those qualified leads to then increase your sales. Help online visitors and Google searchers find your website while they are surfing the web. Then, direct them to a landing page with the information they want, i.e. a video, blog Q&A, coupon, or whitepaper to download. Finally, direct them to make a purchase (i.e. a “call to action”).
.
But before you begin the steps to creating the ultimate “conversion machine” of a website, ask yourself these questions:
.
1. What is your advertising campaign strategy? What are your current initiatives?
2. What actions and activities support my inbound marketing campaign?
3. What pages are performing well? What numbers and other online traffic information are most relevant to improving my conversion rates? Get an audit!
4. What steps do consumers take on my website before they make a purchase or send an email about scheduling an appointment?
5. How do are my competitors’ websites appear to be engaging/attracting customers? What are the calls to action on my competitors’ websites?
.
Do you have a conversion website?
.
Tip: HubSpot is an inbound marketing and sales platform, a type of conversion machine, that you can tie your website into to help you attract visitors, convert leads, close customers, and understand the numbers.
.
COGO Interactive is also a HubSpot partner. Contact us at 703.885.8406 or via email for more information, if you’re pondering your marketing strategy, needing to upgrade your website, wanting to fully understand SEO or build a social media presence that dominates! Our experts at COGO Interactive can help you develop strategies needed to successfully transition into the inbound marketing space.
.
LinkedIn is also a great sales tool to use and grow your sales, leads, and conversion rate. Learn more at our seminar in Falls Church, VA on May 6th: http://cogointeractive.com/linkedin-training-seminars/
.
