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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, July 2022

It’s time for the latest edition of Digital Blend, with digital marketing strategy wisdom from experts you can trust!


WEB DESIGN

What not to do with your site – 15 tech pros share commonly-used website elements that they find annoying, off-putting, or downright infuriating.

Why accessibility matters – Often overlooked and under-implemented, accessibility standards are an important factor in building an audience and strengthening your brand.

Stress-free website redesign – Overhauling your most important online asset doesn’t have to be overwhelming – here’s how to keep your stress levels down.


OPTIMIZATION

Optimization mistakes that will cost you – These 17 common content optimization mistakes can affect your ROI in a significant way.

Fast websites are good for SEO – Focusing on website speed can have a profound effect on your site’s search engine rankings.

Building SEO + UX-minded navigation – These seven tips can help you understand how users move through your website, where your navigation is insufficient, and how to improve it.


TRAFFIC AND GROWTH

Preparing your business for hard times – With soaring costs of living and talk of a new recession on the horizon, here’s how your business can grow even when times get tough.

Twitter’s performance marketing play – The social media giant wants performance-based ad revenue to make up 50% of its total.

Subdomains, or subdirectories? – Neil Patel clears up the confusion between subdomains and subdirectories, with examples of when to use each for optimal traffic and growth.


JUST FOR FUN

Burger King teases McDonald’s on LinkedIn – Burger King wanted to hire a clown for their anniversary celebration, and they knew just who to contact for that!


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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