Keywords are the foundation of your website content.
.The topic of every page and what it is about should tie directly back to the keywords or keyword phrases you have written on your website pages, blog, article, etc. Searchers use keywords as a way to identify and verbalize their problem or topic in which they’re looking for more information.
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For wealth management firms, financial advisors, financial planners, agents, and professionals, here is a sample list of keywords you can use on your website, professional blog, LinkedIn profile, etc.:
- Financial Advisor, Financial Planner, Wealth Manager, Wealth Advisor (what other titles do your prospects search for?)
. - Retirement, financial planning, 401K, investment advisory, tax planning, compliance, business consulting, individual stocks, individual bonds, mutual funds, trusts, real estate investment trusts, public limited partnerships, hedge funds, exchange traded funds, variable and fixed annuities, municipal bonds, corporate bonds, mortgage backed securities, treasury bonds, money markets, insurance, etc. (what products or services are your prospects looking for?)
- Personal Financial Specialist (PFS), Certified Public Accountant (CPA), Chartered Financial Analyst (CFA), Registered Financial Consultant (RFC), Registered Paraplanner (RP), etc. (what certifications do your prospects search for?)
. - Boston, Arlington, Alexandria, Washington D.C. metro area, Charlotte, Raleigh, etc. (what city would prospects use in a search?)
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Also, think about what you might search for if you were in need of financial advice. Then, you can use these keywords by typing them into your page title, blog title, heading within a blog or website page, the body of your blog/website content, website URL, description on an image, etc.Putting keywords in your profile is a simple process, but don’t go overboard.
Good Keyword Usage: “I’ve been a financial advisor in Austin, Texas for over 20 years. I became a financial advisor to help families, corporate executives and business owners…”
Bad Keyword Usage: Financial Advisor, Financial Advisor, Financial Advisor, Financial Advisor
Tip: Search Onetonline.org for a list of relevant topics, keywords, job descriptions, and skills for other job titles or industries.
Using keywords correctly throughout a page and a website can be critical when you are trying to improve search engine ranking (SEO) as part of your internet marketing strategy. Click here for additional tips for how wealth managers can choose keywords for their online sites.
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