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The Local SEO Factors that Matter in 2023 — and the Ones that Don’t

Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…

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Google’s Vicinity Update: What Should YOUR Business Do About It in 2022?

Last month, just as the holiday season was really picking up momentum, Google decided to release its largest local algorithm update in five years. The resulting shift in how listings were being ranked in local search results sent many businesses into a panic about how to adjust their SEO efforts accordingly, especially since Christmas and…

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How to Achieve Phenomenal Keyword Success in 2020

Keyword research is not something most business owners look forward to in their online marketing strategy, but it's an essential part of making sure that your marketing efforts are heading in the right direction. Because of advances in how search engines rank content, the keyword process has become incredibly nuanced and sophisticated, so you need to make sure that your approach takes recent developments into account. Here are three big things you need to keep in mind when planning out your keyword strategy in 2020.

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Why Your Business Needs Google My Business

You've probably already claimed your Google My Business page, right?  If you're not familiar, GMB is now the standard for companies that want to claim their official listing on Google. It's a sort of "virtual storefront," providing businesses greater visibility and control over their optics on the world's most popular search engine. . What a lot of people don't know, however, is that Google has recently made some improvements to the service, and if you're not taking advantage of the new features, here are a few reasons why you should put it at the top of your to-do list.

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10 Ways to Optimize Your Web Presence for Local SEO

If you're a small business owner who relies on customers in your local area, then local SEO should be very important to you. Nearly half of all Google searches are for people seeking local information, and almost 90% of people who do a local search end up contacting a relevant business within 24 hours. So getting local web traffic is important, and here are some tips to help you turbo-charge your local SEO to increase your leads.

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