keyword research

Keyword research is not something most business owners look forward to in their online marketing strategy, but it's an essential part of making sure that your marketing efforts are heading in the right direction. Because of advances in how search engines rank content, the keyword process has become incredibly nuanced and sophisticated, so you need to make sure that your approach takes recent developments into account. Here are three big things you need to keep in mind when planning out your keyword strategy in 2020.