The start of a new year is a great time to evaluate your current marketing strategy, discard what isn’t working, and find new roads to explore. With an expanded range of marketing tools for individuals and businesses, LinkedIn could be one of your most lucrative marketing channels in 2023. Here are the five things you should be doing right now to strengthen your LinkedIn presence and make your marketing more effective.
1. Examine the data.
LinkedIn provides helpful analytics tools that show you exactly how your content is performing. This can help you understand what type of content your audience enjoys, what they’re most likely to engage with, and which approaches are not working so well. The numbers don’t lie, so keeping on top of those analytics is the best way to know what you should be spending your time and effort on.
2. Create a schedule.
As with any social posting, consistency is essential. A content calendar can help you stay on track and make sure that you don’t drop the ball and leave your audience bored. Your analytics tools will show you what time of day you should be posting, and whether you should be putting out content a few days a week, or every day.
3. Focus on content.
It’s so easy to fall into the trap of posting links to relevant content written by others, but if you want to position yourself as a thought leader, you need to focus on providing original content. With LinkedIn you can share text updates, photos and videos, blog posts, articles, and even weekly newsletters, so no matter what kind of content you’re creating, there’s a way to get it out there to your audience.
4. Make it personal.
LinkedIn is somewhat different from other social platforms in that it’s business-oriented, but from an individual angle. This means you have the opportunity to show your personality and how it fits in with your business messaging and brand tone. This is a chance to show that you are not only professional, but also approachable, relatable, and most importantly, human.
5. Don’t forget the social.
By far the most common mistake of businesses on social media is treating it like a one-way ad platform. Social media goes both ways, so make sure you’re taking the time to engage with the people who have made the effort to reach out to you. Respond to comments, answer questions, share relevant resources and information, and just keep the conversation flowing in general. You want your audience to see you as someone who has valuable knowledge and isn’t stingy about sharing it.
LinkedIn is just one of the pieces in the ever-evolving marketing strategy puzzle. If you want to understand the bigger picture, contact us for a free consultation so we can evaluate your current situation and get your business moving in the right direction in 2023.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.