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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, January 2023

Welcome to the first Digital Blend of 2023, where the top digital marketing experts help you make this your most profitable year yet!


THE BIG PICTURE

Ongoing pandemic trends – As consumer behavior continues to be influenced by the effects of Covid, here’s how businesses need to prepare.

Tread carefully with influencers – Influencer marketing is huge in 2023, but here’s why businesses need to be careful who they partner with.

Explosive growth in 2023 – Marketing trends are evolving and accelerating this year – here’s how to stay ahead of the growth curve.


SOCIAL AND BRAND AWARENESS

Marketing tips for new YouTubers – It’s easier than you think to get a YouTube channel off the ground and turn it into a useful marketing tool.

Are you sleeping on LinkedIn? – With a range of new business marketing tools, LinkedIn is the social network you need to start paying attention to in 2023.

Plan out your TikTok content – TikTok has published a 2023 marketing calendar that will help brands and creators post the right content at the right time.


LEAD GENERATION

Google’s best new lead gen tool – A recent upgrade to Google’s chat functionality could be a lead generation game-changer.

Supercharge your B2B game – If your B2B lead gen campaigns are lacking, these tips can help you get things back on track.

Thinking outside the box – Here are some modern and unique ways to find new business leads this year.


JUST FOR FUN

McDonald’s appeals to the late-night crowd – A New Zealand marketing agency created funny McDonald’s bus stop ads written in fluent tipsy.

 


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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