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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, November 2021

We’re back with a brand new edition of Digital Blend, featuring the best digital marketing tips and tricks from the experts who know how to build a solid strategy!


THE BIG PICTURE

Your holiday business checklist – Seven things your business should be doing right now to get ready for the holiday season.

The dangers of automation – There are countless tools out there to help you automate your most frequent marketing tasks, but as Ryan Vet points out, it’s important to remain diligent about best practices.

Strategy lessons from candy corn – This is how one of the most controversial Halloween treats has used public debate and a strong sense of nostalgia to expand its reach beyond the spooky season.

The impact of digital privacy – As Apple, Google, and other tech giants buckle down on security and privacy issues, marketers will have to adjust their strategies to adapt to new rules and regulations.


SOCIAL AND BRAND AWARENESS

Instagram prepares for the holidays – For businesses hoping to make the most of social media this holiday season, Instagram has compiled a handy guide and video tutorials on how brands can maximize visibility and boost sales.

How user trust affects ad engagement – With social platforms plagued by user trust issues, marketers need to prioritize privacy and safe environments when making ad spending decisions.

Beloved brands take a stand – More and more consumers expect brands to use their influence to promote social change – here’s how Oreo spoke out in support of the LGBTQ+ community and sparked an important public conversation.


LEAD GENERATION

Self-service as a lead gen tool – Consumers want control of the buying process long before they ever speak to a sales rep, and letting them drive the experience can be the key to desired outcomes.

An offer they can’t refuse – How an irresistible offer can be the key to higher conversion rates without resorting to pushy sales tactics.

Lead generation automation tools for LinkedIn – These seven automation tools will help you not only reach out to more leads, but convert them as well.


JUST FOR FUN

Twitter pokes fun at Meta – When Mark Zuckerberg announced that Facebook would be changing its corporate identity to Meta, the Twitterverse wasted no time roasting the social media giant about the rebranding.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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