Here’s the latest edition of Digital Blend, with all the expert advice you need to help fine-tune your digital marketing strategy!
THE BIG PICTURE
15 top digital marketing tools – Be more efficient and optimize your entire strategy by using the right marketing tool for each specific task.
Both sides of the data coin – The latest global marketing report shows that data is king, but marketers still struggle with how to interpret and utilize it.
Appealing to investors – Looking at marketing strategies from the perspective of startups that want to attract investment capital.
SOCIAL AND BRAND AWARENESS
The advent of the ad break – With more and more influencers including ad breaks in their content, brands need to know how to navigate this new take on traditional linear advertising.
Courting Gen Z in the Metaverse – As young consumers spend more and more time in virtual online worlds, here’s what they expect from brands who interact with them there.
Supercharge your LinkedIn marketing – How to turn one of the most overlooked social marketing tools into a powerful part of your digital strategy.
LEAD GENERATION
Acquiring customers without cookies – With browsers phasing out tracking cookies, brands have to find other ways to identify and reach target customers.
Leads are relationships – Customer acquisition is not just about numbers, but nurturing relationships with people who will be loyal to your business in the long term.
Reinventing B2B marketing – How revenue marketing can be a more forward-thinking strategy in the shifting landscape of B2B acquisition and retention.
JUST FOR FUN
Turning rivalry into comedy – Top advertising experts discuss how to poke fun at your competitors and get away with it.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.