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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, April 2022

Here’s the latest edition of Digital Blend, with all the expert advice you need to help fine-tune your digital marketing strategy!


THE BIG PICTURE

15 top digital marketing tools – Be more efficient and optimize your entire strategy by using the right marketing tool for each specific task.

Both sides of the data coin – The latest global marketing report shows that data is king, but marketers still struggle with how to interpret and utilize it.

Appealing to investors – Looking at marketing strategies from the perspective of startups that want to attract investment capital.


SOCIAL AND BRAND AWARENESS

The advent of the ad break – With more and more influencers including ad breaks in their content, brands need to know how to navigate this new take on traditional linear advertising.

Courting Gen Z in the Metaverse – As young consumers spend more and more time in virtual online worlds, here’s what they expect from brands who interact with them there.

Supercharge your LinkedIn marketing – How to turn one of the most overlooked social marketing tools into a powerful part of your digital strategy.


LEAD GENERATION

Acquiring customers without cookies – With browsers phasing out tracking cookies, brands have to find other ways to identify and reach target customers.

Leads are relationships – Customer acquisition is not just about numbers, but nurturing relationships with people who will be loyal to your business in the long term.

Reinventing B2B marketing – How revenue marketing can be a more forward-thinking strategy in the shifting landscape of B2B acquisition and retention.


JUST FOR FUN

Turning rivalry into comedy – Top advertising experts discuss how to poke fun at your competitors and get away with it.


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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