Annandale Millwork & Allied Systems
“I would like to recommend Peg McDermott and her team at Cogo Interactive to any business seeking to develop a new website or to update an old one. Peg was just fantastic for us. She navigated us through the ins and outs of the most up to date digital technology, and today we have a first rate website for our 65 year old family owned business that we are very proud of.”
The Problem
Annandale Millwork & Allied Systems had been in business for over 65 years, but had no website and no digital presence to show for it. As a specialty manufacturer of architectural millwork, roof trusses, and engineered building systems serving builders and contractors across Virginia and the DC metro area, they were invisible online — relying entirely on word of mouth in a market where buyers increasingly search before they call.
The Solution
Cogo designed and built a new WordPress website for Annandale Millwork that clearly presents their full range of products and services across both their Chantilly and Winchester locations. We have managed the site and maintained their SEO continuously since 2017, building search visibility for architectural millwork, custom roof trusses, and building panel systems across the region and keeping the site current, secure, and performing.
The Results
- 19,089 total website sessions since launch, with 4,786 from organic search
- Ranking #1 for “architectural millwork,” “annandale millwork,” “annandale millwork and allied systems,” and “prefab roof trusses near me”
- 16 tracked keywords on page one of Google across product and location terms
- 9,158 combined Google Business Profile impressions across both locations
- Winchester location generating 886 calls, 4,100 direction requests, and 1,718 website clicks from the GBP alone
- Ongoing website maintenance and SEO management sustained across an 8-year client relationship