Arlington Designer Homes
A custom home builder competing in one of Northern Virginia’s most contested markets, Arlington Designer Homes went from limited digital visibility to ranking #1 for “home builders in Arlington,” “Arlington custom builders,” and “new home builders in Northern VA” — while generating nearly 20,000 website sessions and 47,000 Google Business Profile impressions over 24 months.
The Problem
Arlington Designer Homes is an award-winning custom home builder and design-build firm serving Arlington and Northern Virginia. Despite decades of craftsmanship and a strong local reputation, their online presence was not generating consistent visibility for the searches that matter most to buyers. They had no tracking system to measure where leads were coming from, no SEO strategy in place, and no consistent content or social media presence.
The Solution
Cogo built a new WordPress website for Arlington Designer Homes and set up a full lead tracking system so every inquiry could be traced to its source. We launched a comprehensive SEO program targeting custom home building, high-end renovations, additions, and accessory dwelling units across the Arlington and Northern Virginia market. We manage ongoing blog content to build topical authority and handle their Facebook presence to maintain consistent visibility with potential clients.
The Results
- 19,753 total website sessions over 24 months, up 107% over the prior period
- 5,345 organic search sessions, up 86%
- 534,500 Google Search Console impressions across 6,142 keyword queries
- Ranking #1 for “home builders in Arlington,” “Arlington custom builders,” “home builders Arlington VA,” and “new home builders in Northern VA”
- 34 tracked keywords ranking on Google with an aggregate position improvement of +753 places
- 47,154 Google Business Profile impressions generating 1,446 website clicks, 785 direction requests, and 79 calls