First Call Contractors
In just five months, First Call Contractors went from a disorganized web presence with no lead tracking to 828 website sessions, 182 tracked conversions, and 27,185 Google Search Console impressions — with an aggregate keyword position improvement of +1,405 places across 77 tracked terms.
The Problem
First Call Contractors is a Northern Virginia home remodeling company serving the kitchen, bathroom, siding, and renovation market across Great Falls, Ashburn, Reston, Leesburg, and surrounding communities. Their WordPress website was disorganized and difficult to navigate, with no system in place to capture or track leads. Organic search visibility was limited and they had no way to measure where inquiries were coming from.
The Solution
Cogo rebuilt and restructured the First Call Contractors website to clearly present their services and make it easy for potential clients to reach out. We launched a full SEO program targeting remodeling searches across their Northern Virginia service area, set up Google Local Services Ads to generate verified leads directly, and built out a complete lead tracking system so every inbound call and form submission is tied to its source.
The Results
- 828 website sessions in the first five months, up 239% over the prior period
- 182 tracked conversions across all channels, including form submissions and phone calls
- 27,185 Google Search Console impressions across 779 keyword queries
- 77 keywords tracked for rankings with an aggregate position improvement of +1,405 places
- Google Business Profile impressions up 354%; website clicks from GBP up 1,500%
- Google Local Services Ads live and generating verified leads directly within the service area