Medical Solutions
“Peg and her team at Cogo Interactive have been assisting us now for about eight years to create websites and website analytics for multiple companies involved in healthcare technologies. Cogo Interactive has been a great partner to us in creating and maintaining the websites, but what really sets the organization apart is the responsiveness and personal attention that Cogo Interactive consistently delivers. They are creative problem solvers and always find a way to accomplish our goals in a fast and cost-effective way.”
The Problem
Medical Solutions, Inc. is a Chantilly, Virginia-based medical device company that manufactures and distributes patient warming and fluid warming systems for hospitals and surgical centers. Despite being an established manufacturer with a strong product line, their website was outdated and failing to generate visibility in organic search. They had no consistent digital presence, limited rankings for their core product terms, and no system for tracking web performance over time.
The Solution
Cogo redesigned the Medical Solutions website on WordPress and implemented a full SEO strategy targeting the specific product terms and clinical search queries their buyers use. We set up ongoing web maintenance to keep the site secure and current, and put monthly performance reporting in place so the team has clear visibility into traffic, rankings, and Google Business Profile activity. Cogo has managed their web presence continuously since 2015.
The Results
- 13,528 website sessions over two years, up 197% over the prior period; organic search is the #1 traffic source at 7,243 sessions, up 146%
- 10,833 total users, up 205%; direct traffic up 277%, reflecting strong brand recognition
- Ranking #1 for key product terms including “thermacor 1200” and “thermacor rapid infusion”; top 3 for “cocoon patient warming system,” “cocoon warming system,” and “msi healthcare”
- 26,306 Google Search Console impressions across 876 keyword queries at an average position of 6.6
- 24,696 Google Business Profile impressions generating 756 website clicks, 872 direction requests, and 175 calls
- Site maintained, secured, and updated continuously since 2015 with zero major incidents