Nomadic
“Peg has been an instrumental partner in helping us revive and refine our social media program. From audience analysis to site integration, content strategy development and program evaluation, her skills and expertise have been essential to our success. With her team’s help our followers have tripled and our level of engagement is at all time high.”
The Problem
Nomadic Display has a long-standing reputation as one of the best and most experienced companies in the exhibit industry. For 35 years, Nomadic Display has been a leading producer of custom modular and portable display solutions, exhibit graphics, trade show rentals, events and mobile presentations.
The Solution
COGO was engaged to develop and manage a comprehensive social media outreach program for Nomadic Display. The campaign showed that Nomadic Display’s viral growth grew from month to month and the consistent outreach helped them build top-of-mind brand awareness, establish thought leader and expert status in the industry, build a community of followers that can influence buying decision, drive traffic to the website, and generate leads.
The Results
- Klout score (measure of social media influence) increased from 18 to 48
- Social media referred 3,103 visits to the website, up by 50.92% over the prior year
- Increased Facebook fan base by 14% over prior year
- Tripled engagement ‘actions’ over prior year by +659 (‘action’s include a combination of Likes, Shares, Comments)
- Facebook referred 444 visits to the website, up by 15%
- Increased Twitter followers by +206 or 27%
- Engagement doubled over same period the prior year (Sept-Oct).
- Increased followers by +165 or 44% over the prior year
- LinkedIn referred 1,936 visits to the website, comprising 62.39% of all social visits and up by 60% over the prior year.