Wakefield Homes
“Cogo is attentive to facilitating our website requirements and offers sound recommendations to enhance and promote our brand. Cogo also provides professional management services and detailed Internet performance reporting. Peg McDermott is a pleasure to work with to manage our site.”
The Problem
Wakefield Homes, a custom home builder serving Alexandria and Northern Virginia, was not getting enough traffic to their website and was not showing up in searches for their homes and communities. Despite building quality custom homes in a competitive market, they had virtually no organic search presence and no visibility in Google Maps or local searches where buyers were actively looking.
The Solution
Cogo redesigned and reorganized Wakefield’s website and portfolio to more intuitively showcase their homes and communities, then built their organic search presence from the ground up through ongoing SEO management, Google Business Profile optimization, and website maintenance. We targeted the keywords custom home buyers in Northern Virginia actually search — terms like “custom home builders near me,” “home builders Alexandria VA,” and “build on your lot Virginia” — and built the local visibility needed to compete in a market dominated by larger national builders.
The Results
- 2,139 sessions in the first four months of 2026, up 15% over the prior period — steady, consistent growth
- 878 sessions from organic search in that same period, up 16%
- 35,545 Google Search Console impressions across 1,472 keyword queries in just four months
- Ranking #4 for high-volume terms including “custom home builders near me” (27,100 searches/month) and “custom built homes” (4,400 searches/month)
- 2,498 Google Business Profile impressions in the period, generating 124 website clicks, 151 direction requests, and 11 calls
- 17 tracked keywords holding page one rankings on Google