Water Works
“We have been with Cogo for years now. Always great service, very professional, and reasonably priced. Love them!”
The Problem
Water Works Car Wash operates five locations across the Maryland market. With multiple locations to manage and a membership-based business model, they needed a strong digital presence that could drive local visibility for each location, support member acquisition, and provide a secure internal resource for their staff. Their existing web presence was not built to handle multi-location SEO or the operational demands of a growing car wash chain.
The Solution
Cogo has partnered with Water Works since 2015, designing two websites over that period and implementing a full SEO strategy across all five locations. We set up lead tracking for membership inquiries, built a private employee portal with onboarding materials and how-to videos for staff access, and handle ongoing maintenance for both the public-facing website and the internal portal.
The Results
- 75,014 website sessions; organic search is the #1 traffic source at 40,393 sessions — 54% of all traffic
- 50 Google local #1 rankings across all five Maryland locations, including #1 for “car wash 24 hrs” in Elkridge, Crofton, Annapolis, and Arbutus
- ~477,000 combined Google Business Profile impressions across all five locations
- 28,890 direction requests, 17,646 website clicks, and 2,665 calls generated through GBP
- Employee portal built and maintained — a custom internal resource for staff onboarding and training
- Continuous web presence management since 2015 across two full website redesigns