In this age of Internet transparency, consumers have more options than ever before. Today's consumer does more research and, as such, is more well-informed than ever before making a buying decision. What this means is that it's increasingly difficult for your business to make an impression. In a sea of choices, what is it that makes your company stand out? Sure, you may have a good product or service, but how is a passing consumer to distinguish what you offer from the hundreds of other products and services that may appear to be just as good?
