3) Twitter – The Potential Viral Spread of Tweets Cannot Be Ignored
There are enough business leaders and decision makers from virtually any industry on Twitter to warrant its attention. Twitter membership is now 50% greater than LinkedIn. Add in the facts that a Twitter Profile is now almost becoming a default part of a LinkedIn Profile as well as understanding the viral way in which tweets on Twitter get spread and you soon start to see the potential of utilizing Twitter as part of a B2B social media marketing strategy. I am currently working on my 2nd book which will help you and your business maximize your Twitter presence, but until that’s published, check out my Twitter case study of how NOT to use Twitter. And remember, Twitter is not just about tweeting…it’s about engaging, striking up and joining conversations, and respecting others. But if you engage wisely, Twitter may lead your next customer your way. 
(Source: Neal Schaffer, Windmills Marketing)
