Cogo Interactive is a results-driven digital marketing agency that provides cutting-edge digital marketing strategy to our clients in the Washington DC metro and around the country.
If you've been in the business world for longer than a decade, you're almost certainly used to the traditional model of the customer journey, in which the key factor was the skills of the sales rep. If a rep was good at selling, then the sales would happen, end of story. Sales reps controlled the situation by carefully crafting a narrative for the customer, letting information trickle out only when absolutely necessary.
It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in…
If you're a small business owner who relies on customers in your local area, then local SEO should be very important to you. Nearly half of all Google searches are for people seeking local information, and almost 90% of people who do a local search end up contacting a relevant business within 24 hours. So getting local web traffic is important, and here are some tips to help you turbo-charge your local SEO to increase your leads.
This is the final installment of our four-part series on digital marking, and we're going to finish up by talking about retargeting efforts through paid advertising.
In the first two parts of this series on digital marketing, we discussed changes you can make to your website, and to the content you share online. Today, in part three, we'll talk about nurturing leads through email campaigns.