Here is a great article from Marketing Profs on a subject that is becoming an increasingly important element of a solid social media strategy: monitoring your company's reputation.
Great advice and a great CHALLENGE for all you bloggers out there...including me...:)
Social networking is a great method that you can use to bring in new subscribers and build a responsive mailing list. It is fast becoming a standard in the way that individuals and businesses communicate with each other. It is literally changing the way we 
connect and interact with like-minded people.
One of the most effective methods that you can use to build your list is article marketing. It provides your business with the perfect online platform and can help you reach your target audience in a way that lets you share your knowledge and position 
you as an expert in your market at the same time. When utilized properly article marketing is an incredibly effective strategy that anyone can use to grow their list