When we talk about SEO and search engine ranking, the automatic assumption is that we're talking about Google. While it's certainly true that Google is the most important and influential search engine at the moment, and possibly for the foreseeable future, it's also important to remember that Google has other things besides search in its sights. As Google integrates other features under the umbrella of its brand name, other search engines with more of a single-minded focus may be stepping into the spotlight, and if you're thinking about the future of your SEO strategy, you might want to keep other search engines in mind.
Believe it or not, it's already December, and if you haven't already started thinking about how you want to modify your social media, SEO, blogging, and other aspects of your online marketing strategy for the coming year, now is a good time to get started.
In this age of the internet, the entire world is pretty much at our fingertips. From a commerce standpoint, this has to make a business owner wonder if it's appropriate to market to a worldwide audience. After all, if all anyone has to do to see your product or service is visit a website, why not market to as many people as possible?
This week Google finally announced that it was allowing businesses to create Google+ Pages for their brands. Since then there has been a lot of opinion in both directions about whether or not the pages are worth the trouble of signing up, and there are a few things that businesses need to keep in mind when considering a Google+ Page.
You probably already have a strong SEO strategy for your company's website, and of course that's important. Providing regular doses of fresh and relevant content on your blog, for example, is a great way to keep search engines interested in your site, which will in turn drive traffic to your business.
Sometimes in the world of social media, it's easy to get caught up in the idea that a greater following equals greater success for your business. So many people focus on "getting the numbers up" - increasing Twitter follower numbers, Facebook fans, YouTube channel subscribers, and so forth. However, there may be a sobering wake-up call if you manage to get your following to snowball somewhat, but aren't managing to convert those followers into customers. As so many social media marketers can tell you, just getting the following isn't enough - those numbers don't mean anything unless you can also engage with your audience in an effective way.