Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions.
This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…
Last month, just as the holiday season was really picking up momentum, Google decided to release its largest local algorithm update in five years. The resulting shift in how listings were being ranked in local search results sent many businesses into a panic about how to adjust their SEO efforts accordingly, especially since Christmas and…
