COGO designed and developed the firm’s website and recommended that new and original photography be used in conjunction with client testimonials to showcase the firm’s expertise in mediation, arbitration and facilitation.
Once done we conducted thorough, on-page search engine optimization (SEO) on the website to make sure it ranked competitively in first page search results. Our SEO process included extensive keyword research to determine the top performing words and phrases and then coded this information into the meta data on each page of the site. Our SEO team also added Google Analytics coding to track web traffic andGoogle Webmaster Tools to verify and test the site.
In order to implement an effective off-page SEO strategy, we developed two downloadable tip sheets that also served as conversion tools on the website. The goal was to grow the email database and use email to nurture these leads.
Our social media recommendations included a Linkedin & blogging strategy that positioned Ellen Kandell, the firm’s president as a thought leader in the industry while also helping build search traffic to the website. The client has recently reengaged COGO to upgrade the website’s design and functionality and we expect to launch by early 2018.
We also provide a detailed monthly report that included metrics like overall network growth, channel growth, which type of content got the most engagement and how many direct and indirect leads were generated as a result of our social media outreach.
