Hangouts are probably the most underused and misunderstood feature of Google+, and businesses who aren't using them are missing out on a powerful opportunity to connect with customers, potential customers, colleagues, and even other experts in the same niche. If you can get comfortable with using Hangouts for marketing purposes, you can turn your company's Google+ page into a very popular place, which in turn will be good for your Google ranking, as well.
There has been a lot of debate over what, if anything, Google+ brings to the table in terms of small business marketing. Opinions tend to be highly polarized, with some saying that G+ is the absolute way forward, and others claiming that it's nothing but a lesser Facebook clone. If you're wondering whether to push forward with your G+ marketing or abandon it altogether, you should consider these four points.
So many businesses have Google+ accounts that they barely use, or that they use in the same way they use Facebook or Twitter. There has been a lot of confusion about the best way to use G+, and so a lot of businesses have failed to develop their G+ marketing strategy to the fullest. If you're looking to get more out of the G+ marketing experience, here are a few tips to boost you up to the next level.
As with most success stories, tales of a meteoric social media campaign gone viral can make you believe that the same kind of success is right around the corner for you, too. You might imagine sitting back while the visitors roll in on your Twitter and Facebook pages, and while you wonder why you didn't get into social media marketing earlier.
There's a lot of talk about growing a strong social media presence for your business, but in the end there's no point if you can't convert your reading audience into a buying one. To make 2012 your biggest year ever, here are seven tips for turning followers into customers.
This week Google finally announced that it was allowing businesses to create Google+ Pages for their brands. Since then there has been a lot of opinion in both directions about whether or not the pages are worth the trouble of signing up, and there are a few things that businesses need to keep in mind when considering a Google+ Page.