Instagram posts can now appear in Google search results. Learn what this change means for your business and how to optimize your content for maximum visibility.
Struggling to get engagement on social media? Learn how to create standout content in 2025 with these proven tips for boosting visibility and connecting with your audience.
Explore the top social media trends of 2025, including the dominance of short-form videos, the emergence of social commerce, and the importance of authentic community engagement.
It's no secret that social media is not what it was a decade ago. Opinions vary as to whether it's better or worse, but either way, the entire landscape has changed.
Chronological timelines have been replaced with algorithm-based feeds, which means that getting your content in front of its intended audience requires a whole new…
This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…
The economy has certainly had its ups and downs over the past couple of years, which means that more people than ever are looking for ways to grow their business with a smaller budget.
If you're heading into 2025 worried about the amount you have (or don't have) to allocate to your marketing strategy, here…
Are you using your company's social channels to their full potential?
Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…
Are you using your company's social channels to their full potential?
Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…
Over the past couple of years, the integration of artificial intelligence into social media strategies has become a significant game-changer for marketers. This innovative technology has transformed the way businesses engage with their audience, analyze data, and personalize their marketing efforts.
AI's impact on social media marketing is multifaceted. It enables marketers to gather valuable…
Given the rise of false advertising, maliciously manipulative marketing tactics, and outright scams, it's no wonder that consumer trust is at an all-time low. As a marketer in 2024, getting potential customers to believe anything about your business requires building trust with them right from the moment of first contact. Here are seven ways you…
Over the past year or so, TikTok has become the gold standard for content presentation and finely-tuned algorithms. It has become so popular that older social media platforms like Facebook are now making major changes in order to keep up with these new expectations. As such, Meta has now completely overhauled Facebook's newsfeed, and split…
Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you…