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WHERE BUSINESSES GO TO GROW

COGO Digital Blend AI, Late January 2024

BY Peg McDermott on Jan 30, 2024 / IN AI, Digital Blend, digital marketing

Can you believe January is almost over? Here’s a new batch of Digital Blend AI, with all the news, tools, and tips to build your digital marketing strategy through the rest of 2024!

 


TOP HEADLINES

A bright future — A new report forecasts that AI marketing will be a $196.2 billion industry by 2030.

Too big to succeed? — Both the DOJ and FTC push to investigate Microsoft’s partnership with OpenAI.

The trend is growing — Over half of retail execs will be using AI for marketing in 2024.

 


TOOL TRENDS

Sudowrite — This new writing tool can help marketers, copywriters, and bloggers write human-sounding copy without worries about plagiarism.

26 new tools — Here are the latest and greatest AI-driven marketing tools for brands and businesses in 2024.

Google’s commerce solutions — The search giant unveils a new set of AI-powered tools for online retailers.

 


ETHICS AND THE HUMAN FACTOR

Let the lawsuits begin — AI copyright issues are cropping up across the US and Europe, triggering a wave of lawsuits seeking remuneration from AI entities.

Why jobs are probably safe — A new study from MIT finds that AI is far too expensive to effectively replace humans in the workplace.

The long-term handshake — Why marketing needs both AI and humans to succeed in the long run.

 


IN-DEPTH

Seeing is believing — A deep dive into the top AI-generated advertising campaigns from famous brands, and what they indicate about the future of AI-based marketing.

 


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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