It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from traditional marketing strategies into this more socially-driven landscape? In order to make the most of this important shift, you need to incorporate these four elements.
Customers can tell when business owners don't have their heart in what they're doing, and it's a real turn-off. It's no secret that people like to make money. It's what…
The new year is right around the corner, and as usual in the digital marketing world, in order to keep up you have to stay ahead of the curve. With that in mind, here are the marketing trends you need to keep at the forefront of your planning and strategy for next year.
As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead. An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than just looking at each aspect of marketing on its own. Here are the four main benefits of this approach:
For most businesses, their blog is the part of their website that is less about marketing, and more about information. A blog is a great way to demonstrate knowledge and authority in your field, establish a position as an industry expert, and share your wisdom with those who can benefit from it. A great side effect is that it strengthens your SEO game, making your site very attractive to search engine ranking algorithms. Businesses that blog on a regular basis generate 55% more site visits, 97% more links to their websites, and their pages get indexed 434% more often.