Hangouts are probably the most underused and misunderstood feature of Google+, and businesses who aren't using them are missing out on a powerful opportunity to connect with customers, potential customers, colleagues, and even other experts in the same niche. If you can get comfortable with using Hangouts for marketing purposes, you can turn your company's Google+ page into a very popular place, which in turn will be good for your Google ranking, as well.
This summer has been a busy one for the staff at LinkedIn, the business-focused social network. There has been a complete site redesign, lots of new features rolled out, and the whole thing now has a more modern feel. But how will these changes - and others on the horizon - affect how you promote your company on LinkedIn?
Social networks, especially ones like Twitter where update lengths are limited, have frequently been blamed for a decrease in the quality of our communication. Often when chatting with friends online, we tend to abbreviate words and take a looser approach to things like grammar and punctuation. While this may not make much of a difference when using social media on a personal level, when you are using social networks for the purpose of business marketing you may want to keep a few things in mind.