Now that all Facebook Pages for brands have been moved over to the Timeline format, if you haven't optimized your Timeline you're missing out. Some business owners have stubbornly avoided making changes on the basis that they never wanted to be moved over to Timeline, but now that it's a done deal, you may as well make the most of all the features that are now available.
In many ways, when you first have a look at Twitter it seems like a free-for all. Millions of users, everyone talking at the same time... it can be both exciting and frightening. Although it may look like there's no rhyme or reason to it and that you can say anything you want, how you present yourself does matter, especially if you're representing your business. Here are four things you want to avoid when you're trying to build a good social media reputation.
There are a lot of fun aspects to using Pinterest, and if you're using your account to promote your business, there are even more ways to reach your audience in an effective way. Sometimes even small tweaks to your social media use can yield major results - here are some Pinterest tricks that can help give your marketing efforts a boost.
When you're focusing on social media marketing, you might think that the broadcasting is the whole point - after all, you want to get your message out to the greatest number of people, right?
We've all been there: you're building up your company's social media accounts, and it just seems to be going so slowly. You get a trickle here, a trickle there, but in the end the growth is not nearly what you'd hoped it would be. You look at the social media accounts of your competitors, of celebrities, even of your personal friends, and wonder why your numbers aren't up where theirs are.
Thanks to the internet and especially social media, the way business owners communicate with customers is changing rapidly.