Most businesses and individuals are on all the major social networks. This means that marketing for Facebook, Twitter, and the like becomes somewhat easier over time, as there is a lot of group knowledge about the best ways to reach out to an audience via these regularly-used channels. But what if there's a social network out there that is a little more tailored to the focus of your business?
Having a blog for your business is a great way to communicate with your audience, and it's also a great way to give your business a more "human" element. Within the context of your company blog, you can share all kinds of useful or even just entertaining posts. Some business blogs, however, are more focused and company-oriented than others.
Trying to keep up with the latest social networks and social media marketing opportunities is a never-ending battle. As soon as you get to grips with your Twitter and Facebook strategy, up pops Google+. Some businesses also found significant marketing milage on Tumblr. More recently, photo-curation site Pinterest has gotten the attention of businesses who have discovered how to leverage its features for marketing purposes.
It's happened to most of us at one time or another - you get something on your Facebook page all set up just how you want it, and then boom, Facebook goes and changes everything and your hard work goes down the drain. While most of Facebook's changes actually benefit page owners in the long run, it can be hard to remember that when you've just spent hours on a feature that suddenly gets disabled or removed. It can also leave you wondering if you'll ever be able to stay ahead of the curve when things on Facebook seem to change almost monthly.
Redesigning your website is a major project that's not to be taken lightly. Aside from the expense involved, there's also likely to be a significant time and effort investment on your part. A website redesign can make you feel more confident about your online presence, but there are some factors to take into consideration when deciding when and how you're going to go about it.
If you were a business owner before Twitter was around, chances are most of your marketing messages (aside from maybe your company slogan) were at least somewhat longer than 140 characters. With the explosion of Twitter both as a marketing tool and a social media platform, you may feel like the medium places difficult restrictions on the types of messages you can reasonably fit into the space provided. However, this may work to your advantage - here are some tips on how to use Twitter more effectively for spreading the word about your business.