I frequently give talks to various business groups on the best way to use social media to build awareness around your business 
and drive targeted leads to your website. When I begin, I see a few (okay, many!) skeptical faces in the audience and most of that skepticism is because of the technical overwhelm many feel when starting out in this new digital frontier. Many just don't know where to begin and get stuck in analysis paralysis and then end up not doing anything.
A great article from Marketing Profs on how marketers are using web data to make their marketing campaign decisions...
I think Slideshare is one of the best online marketing tools out there. Check out this "Get to the Point" article on Four ways to use Slideshare to extend your online marketing reach...good stuff!
Here is a great article from Marketing Profs on a subject that is becoming an increasingly important element of a solid social media strategy: monitoring your company's reputation.
