I often look to other seasoned marketers for guidance and insights and one of those mavens is Marcia Yudkin. See below for what she had to say about building trust with customers:
Social media got a lot of attention at this year's annual conference of the Association of National Advertisers. LOTS of interest but still need "schooling on the do's and don'ts of social media."
Today’s CEO is not social. So says Forrester Research’s CEO George Colony. Very few of the CEOs at top companies in the U.S. and the rest of the world have…
I've shared many times on the importance of a well-optimized web presence. Building a great website or social marketing 
campaign with no SEO strategy or plan is a waste of precious marketing dollars and time. The following tips, courtesy of Hubspot.com, outline some simple strategies any small business can follow to make sure their site is seen - and ranked - by the search engines:
6.) Business Exchange – Network with Industry Leaders and Become the Thought Leader