I frequently give talks to various business groups on the best way to use social media to build awareness around your business 
and drive targeted leads to your website. When I begin, I see a few (okay, many!) skeptical faces in the audience and most of that skepticism is because of the technical overwhelm many feel when starting out in this new digital frontier. Many just don’t know where to begin and get stuck in analysis paralysis and then end up not doing anything.
It really isn’t that hard and here a few tips to keeping it simple:
- You don’t have to be everywhere to make it work!
- Each network is different
- Start with small steps
- Adapt & adopt
- Begin where you are
You don’t have to do it all now.
My suggestion: follow the above guidelines and start with one social network to get your feet wet. If you are primarily cater to business-to-business clients, create a LinkedIn profile and attach a company page. If you target business-to-consumer, create a Facebook Fan page. These are fairly simple and both provide an excellent way to get started in social media.
It’s time…take the first step!
How have you been using social media and what works?
