Your website is the hub of your company's online presence. It's where potential customers learn about your brand, explore your offerings, and decide whether to take the next step. But here's the thing: having a pretty website isn’t enough. If your site isn’t optimized to convert visitors into customers, it could be costing you more…
Did you know that the average landing page conversion rate is only 2.35%?
That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more…
Need some solid digital marketing strategies? The COGO Newsletter is back with advice from top industry leaders!
WEB DESIGN
Build your toolbelt — 16 web design resources to help you make a powerhouse business website.
Telling a visual story — Why design is important to make the most of content marketing.
Are you scaring off…
It's time for another edition of the COGO Newsletter, featuring the best digital marketing tactics and strategies from top thought leaders in the industry!
WEB DESIGN
Show your face — A top web designer weighs in on why business websites shouldn't be faceless entities.
About the About page — Why your website's About page is…
It's time for another edition of the COGO Newsletter, featuring the best digital marketing tactics and strategies from top thought leaders in the industry!
WEB DESIGN
Show your face — A top web designer weighs in on why business websites shouldn't be faceless entities.
About the About page — Why your website's About page is…
We're back with more great digital marketing strategy knowledge from the COGO Newsletter, helping your business to grow and thrive in 2024!
WEB DESIGN
Know your numbers — These are the seven best traffic analysis tools to boost your website's performance.
Safari 18 — Apple's upcoming browser could pose some challenges for businesses and advertisers…
It's time for another edition of the COGO Newsletter, with all the digital marketing expertise to get your business on the right track in 2024!
WEB DESIGN
The importance of identity — Why strong branding needs to be a central concern when redesigning your website.
Update and upgrade — Seven tips to tidy up your…
This year we've all felt the acceleration of the evolution of digital marketing, and next year is set to progress at an even faster pace. With that in mind, it's crucial to dial in your efforts to make sure your content is reaching the right people, and that you're tailoring your strategy for maximum effectiveness…
As we navigate through the holiday season, Digital Blend is here to help you find the best advice for a winning digital marketing strategy in 2024!
WEB DESIGN
The case for accessibility — Why accessible web design helps everyone, not just people with disabilities.
Working with the pros — If you've hired a professional web design…
Digital Blend is back again, featuring fresh marketing strategy information from the experts who truly know the game!
WEB DESIGN
Design for e-commerce — Three golden rules when designing a website for an e-commerce business.
ChatGPT for content — If you're thinking about turning to AI for web content generation, read this first.
The power…
We're back with a fresh batch of Digital Blend, featuring expert tips and tricks from those who know how to create a solid digital marketing strategy!
WEB DESIGN
Driving conversions in e-commerce — Five strategies to implement when using your website to sell products or services.
Is AI the answer? — AI is good at…
Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy!
WEB DESIGN
The problem with design trends - Why blindingly following the latest web design fads can ultimately hurt your business.
Choosing an SEO-friendly design…
