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In our recent blog we wrote about what is inbound marketing and how it can work for your business. In this blog, we will discuss how you can really make the shift from traditional to digital marketing.
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By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more through content creation + distribution and personalizing your content to the wants and needs of your viewer, on the social media network or channel they prefer to be using.
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1. You can get started by asking customers and giving them the tools (i.e. social media icons) to help them promote your business. Create social media accounts for your business and then post those Facebook, Twitter, Pinterest, Instagram, or LinkedIn icons on your website, contact us page, email signature, and business cards. This will help your viewers go from stranger to promoter.
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You’ll need to have a social media component in place to drive traffic to your site. Also consider developing a blogging strategy and research other online advertising opportunities to increase traffic to your landing pages.
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TIP: You can track the metrics for each social media network in order to determine how well you are doing and which platform you are attracting the most viewers. You can track metrics by growth trends, number of views/clicks, demographics of viewers, location of viewers, and more. Sprout Social is a great resource. Their software can even evaluate your social media engagement and influence scores to quickly gauge how well you’re interacting with your audience compared to the competition.
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2. Review your current advertising budgets with an eye towards shifting a small portion to digital. For example, the cost of a single TV spot can often cover a month of inbound.
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3. Much like traditional media you’ll need a plan. Have an editorial calendar and blog topics in place before you start. Document all of your blogging and social media processes to create guidelines and standards. Inbound marketing is driven by consistency and new unique content.
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REMEMBER the current demographic data for traditional media: print readership is down. Cable advertising is becoming fragmented. In fact, print and radio consumption declined by 15.4% in 2012. Consumers are shifting their entertainment choices to online enabled devices like smartphones, and tablets.
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Have too much on your plate? Click here for more tips on how to run an Inbound Marketing Campaign or contact COGO Interactive to hire one of our experts. Our specialists here at COGO Interactive can help you develop strategies needed to successfully transition into the inbound marketing space. We will work together with you to create a plan for your business.
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[tweetthis]Master Inbound Marketing: Here’s How to Get Started[/tweetthis]
