For most businesses, their blog is the part of their website that is less about marketing, and more about information. A blog is a great way to demonstrate knowledge and authority in your field, establish a position as an industry expert, and share your wisdom with those who can benefit from it. A great side effect is that it strengthens your SEO game, making your site very attractive to search engine ranking algorithms. Businesses that blog on a regular basis generate 55% more site visits, 97% more links to their websites, and their pages get indexed 434% more often.
