Discover why building a solid marketing foundation beats chasing viral fame. Learn how consistent strategy, quality content, and conversion systems lead to lasting business growth.
Discover 5 key digital marketing trends for 2025, from AI-driven customer engagement to global content strategies and the rising power of podcasts. Stay ahead of the curve and future-proof your marketing.
Learn how to create a digital marketing strategy that drives results. Discover goal-setting tips, channel selection, and performance tracking for small business success.
Did you know that the average landing page conversion rate is only 2.35%?
That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more…
It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out.
BIG-PICTURE MARKETING PERSPECTIVES
From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025.
In this tumultuous marketing…
How did things go for your business in 2024? Did your marketing strategy work out the way you hoped?
If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…
2024 has certainly been an interesting and complex year for digital marketers, and 2025 is shaping up to redefine a lot of what digital marketing even means for businesses.
AI is constantly bringing new capabilities and challenges to the landscape, while small brands continue to search for ways to compete with bigger names for the…
It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays!
BIG-PICTURE MARKETING PERSPECTIVES
If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy.
The current…
The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…
Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
If you're already starting to think about your marketing strategy for next year, you're…
Marketers often look for whatever is new and trending, but many older strategies are still highly effective.
While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024.
1. Refreshing and repurposing existing content
Over time,…
It's a new season and a new chance to integrate AI into your digital marketing strategy, with the latest edition of the COGO AI Newsletter!
TOP HEADLINES
A threat to Google? — Perplexity AI is challenging everything we think we know about the future of search engines, and it could be a true game-changer.
The…