Google Analytics

The SEO game is becoming increasingly sophisticated over time.  The earth-shatteringly major Google algorithm updates are coming fewer and farther between, which is great.  The trade-off, however, is that the smoother, more subtle changes to how search engines work mean that your approach to SEO also needs to be smooth and subtle.  It also needs to be dynamic - gone are the days when you could just set things a certain way and forget about it for a while.  To keep on top of today's search results, you need to be constantly re-evaluating your techniques, so here are some things to keep in mind over the course of 2018.