As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews.
The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…
Marketers often look for whatever is new and trending, but many older strategies are still highly effective.
While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024.
1. Refreshing and repurposing existing content
Over time,…
With the Super Bowl coming up this weekend, all eyes will be not only on the players, but also the brands that occupy some of the most visible (and expensive!) ad spaces in the world. While your business probably doesn't have the kind of marketing budget to spring for a Super Bowl commercial, you can…
There's nothing like the feeling of a marketing campaign succeeding - suddenly you have a surge of new customers coming in, sales are accelerating, and everything feels like it's on the right track. When things are going well, marketing can seem an extra expense and hassle that you no longer need. Conversely, when times are…
The world is a very different place from what it was a few months ago, and in addition to the personal changes we've all had to make, business are also having to learn how to adapt and survive in an unfamiliar landscape. If you're looking at this new reality and wondering how best to allocate limited resources, here are some things you can do right now to maximize the return on your marketing budget and carry your business successfully through this challenging situation.
