Instagram posts can now appear in Google search results. Learn what this change means for your business and how to optimize your content for maximum visibility.
Struggling to get engagement on social media? Learn how to create standout content in 2025 with these proven tips for boosting visibility and connecting with your audience.
Explore the top social media trends of 2025, including the dominance of short-form videos, the emergence of social commerce, and the importance of authentic community engagement.
It's no secret that social media is not what it was a decade ago. Opinions vary as to whether it's better or worse, but either way, the entire landscape has changed.
Chronological timelines have been replaced with algorithm-based feeds, which means that getting your content in front of its intended audience requires a whole new…
This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…
Are you using your company's social channels to their full potential?
Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…
Are you using your company's social channels to their full potential?
Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…
Over the past couple of years, the integration of artificial intelligence into social media strategies has become a significant game-changer for marketers. This innovative technology has transformed the way businesses engage with their audience, analyze data, and personalize their marketing efforts.
AI's impact on social media marketing is multifaceted. It enables marketers to gather valuable…
Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you…
You've probably already noticed that a lot is changing with Instagram this year. In an effort to compete with TikTok, the Instagram algorithm has gone through a major overhaul and is now heavily favoring video content, especially Reels. The social giant is even testing an immersive full-screen version of the app that will more closely…
This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022!
THE BIG PICTURE
Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the…
In the first four parts of this series, we've talked a lot about how to bring in new direct customers. These are people who heard about your business either through your marketing campaigns, or through some other kind of exposure, perhaps on your social media accounts or elsewhere on the internet. This method of acquiring customers can be quite labor-intensive, not to mention expensive, and when you factor in attrition, sometimes businesses find that they're lucky if they get any growth at all past a modest user base.