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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, March 2022

Spring is here and so is the latest edition of Digital Blend, with tips and tricks from the experts who can help you build a solid digital marketing strategy!


WEB DESIGN

Creating a web design style guide – Examples from ten famous companies demonstrate how to make a robust and comprehensive style guide.

Taking the stress out of a redesign – If your website is in need of a complete overhaul and the thought is overwhelming, this simple roadmap is for you.

How accessibility affects success – Your website should be broadly accessible to users with disabilities – here’s what can happen if it’s not.


OPTIMIZATION

Top local ranking signalsIncrease your chances of being included in Google’s Local Pack by learning the 25 local search ranking signals you need to optimize for.

SEO costs that impact ROI – SEO is an investment but one that’s sure to pay off in the long run – if you invest correctly.

How Google Trends improves SEO – Here’s how the Trends tool can provide insight into how your customers are searching for topics relevant to your business.


TRAFFIC AND GROWTH

Combating traffic declines – These steps can help you troubleshoot the core issue if you find your web traffic has suddenly taken an unexpected nosedive.

The changing scope of traffic – In an online world that’s constantly evolving, here are the web traffic factors you need to monitor in order to stay ahead of the curve.

The end of Google Analytics – After more than a decade at the top, Google Analytics is being shelved in favor of the next generation of web growth and traffic tools.


JUST FOR FUN

Comedy makes the Empire State Building cool – A young social media marketing team uses humor to transform the iconic New York landmark into a magnet for Gen-Z fans.


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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