It’s time for the latest edition of Digital Blend, where the top marketing experts give you advice on creating a winning strategy!
THE BIG PICTURE
Utilizing disruptive strategies – The way customers view, interact and accept brands is evolving, so it can be useful to learn how to build a disruptive marketing campaign.
Be ready for any possibility – If Covid taught us anything, it’s that we don’t always get a lot of warning when hard times are coming – here’s how to be prepared for hard times ahead of time.
How to bring AI into your marketing – Marketers are faced with massive amounts of information, and AI tools are the key to unlocking insights from a snowballing avalanche of data.
SOCIAL AND BRAND AWARENESS
Facebook redesigns its feeds – Multiple feeds with different goals and audiences are making it easier for businesses to target the right people on Facebook.
It’s time to take memes seriously – If your brand isn’t regularly posting memes on its social channels, you’re missing out on a prime communication method for the younger demographics.
Holiday contest ideas – With the holidays coming up, here are ten ideas for attention-grabbing social media giveaways and contests.
LEAD GENERATION
Anatomy of the email marketing journey – From discovery to conversion, here’s how effective email marketing looks in 2022.
Google’s new Business Profiles feature – A new change to the chat functionality can help you nurture more leads through your Google Business Profile.
Your blog is your secret weapon – Too many businesses overlook their website blog, when it can be a powerful lead gen tool.
JUST FOR FUN
Ryanair takes a chance on banter – When a passenger complained about her seat on a Ryanair flight, the airline’s social media manager decided to go with a sarcastic yet hilarious response.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
