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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, October 2022

It’s time for the latest edition of Digital Blend, where the top marketing experts give you advice on creating a winning strategy!


THE BIG PICTURE

Utilizing disruptive strategiesThe way customers view, interact and accept brands is evolving, so it can be useful to learn how to build a disruptive marketing campaign.

Be ready for any possibility – If Covid taught us anything, it’s that we don’t always get a lot of warning when hard times are coming – here’s how to be prepared for hard times ahead of time.

How to bring AI into your marketingMarketers are faced with massive amounts of information, and AI tools are the key to unlocking insights from a snowballing avalanche of data.


SOCIAL AND BRAND AWARENESS

Facebook redesigns its feeds – Multiple feeds with different goals and audiences are making it easier for businesses to target the right people on Facebook.

It’s time to take memes seriously – If your brand isn’t regularly posting memes on its social channels, you’re missing out on a prime communication method for the younger demographics.

Holiday contest ideas – With the holidays coming up, here are ten ideas for attention-grabbing social media giveaways and contests.


LEAD GENERATION

Anatomy of the email marketing journey – From discovery to conversion, here’s how effective email marketing looks in 2022.

Google’s new Business Profiles feature – A new change to the chat functionality can help you nurture more leads through your Google Business Profile.

Your blog is your secret weapon – Too many businesses overlook their website blog, when it can be a powerful lead gen tool.


JUST FOR FUN

Ryanair takes a chance on banter – When a passenger complained about her seat on a Ryanair flight, the airline’s social media manager decided to go with a sarcastic yet hilarious response.


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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